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Technologies in use by babyfriendly.org.uk

Adara Media offers a loyalty audience platform that enables top brands to monetize and nurture their loyalty program customers online and helps advertisers reach exclusive, qualified audiences. Using proprietary loyalty data, Adara Media enables advertisers to reach real individuals, ensuring authenticity while maintaining compl...

AppNexus is the most advanced platform for buying real-time online advertising. AppNexus's clients include the largest ad networks and online advertisers. AppNexus offers a proprietary gateway to premier ad exchanges and ad inventory aggregators, and cloud computing capabilities for unrivaled scalability. AppNexus is based in Ne...

[x+1] is a marketing technology company based in New York. [x+1] is the only marketing technology provider to combine a leading Enterprise Data Management Platform (DMP) with multi-channel execution capabilities powered by a patented real-time decision engine, Web Services APIs, and advanced analytics. Known as the [x+1] O...

The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.

Twitter advertising includes conversion tracking and re-marketing tools.

DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.

The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.

The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.

Linkedin Advertisers, websites using Linkedin Conversion Tracking.

AppNexus DSP is a service for advertisers who want to increase the cost effectiveness of advertisement distribution.

Unified Advertising and Analytics solutions from Google

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...

Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.

iGoDigital provides a suite of web-based commerce tools designed to increase the value of every customer interaction by emulating and, in many cases, improving the in-store shopping experience.

ADARA is a customer engagement and analytics platform

Simple, fast, and powerful. Optimizely is a dramatically easier way for you to improve your website through A/B testing. Create an experiment in minutes with our easy-to-use visual interface with absolutely no coding or engineering required. Convert your website visitors into customers and earn more revenue today!

Optimizely X Full Stack is A/B testing and feature management for product development teams.

Show you how visitors are really using your website, collect feedback and turn more visitors into customers.

Wordpress SEO Plugin

A simple library that provides standard Unicode emoji support across all platforms.

Websites embedding Google maps.

Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...

All Twitter's social tools, including buttons and timeline widgets.

Website using Instagram integrations or links.

Website with links to Instagram profiles or pictures

Rocket Fuel is the leading provider of artificial-intelligence advertising solutions that transform digital media campaigns into self-optimizing engines that learn and adapt in real-time, and deliver outstanding results from awareness to sales. Recently named #22 on the Forbes Most Promising Companies in America list, over 700 o...

Netmining is a provider of display targeting solutions, including custom audience targeting, remarketing and video, that harness real-time customer intelligence to improve display performance. With an audience profiling engine that understands each individual’s interests and buying propensity, Netmining enables companies to deli...

Olark is a lightweight tool to chat with visitors to your website using your existing instant messaging client. Visitors to your website appear as buddies on your Buddy list, their messages to you appear as IMs.

jQuery: The Write Less, Do More, JavaScript Library.

Modernizr is a JavaScript library that detects HTML5 and CSS3 features in the user’s browser and allows you to target specific browser functionality in your stylesheet.

React is a JavaScript library by Facebook for building user interfaces. React abstracts away the DOM from you, giving a simpler programming model and better performance. React can also render on the server using Node, and it can power native apps using React Native.

Carousel JavaScript solution

Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.

A semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

iOS Safari instructions for mobile web apps

This site uses the viewport meta tag which means the content may be optimized for mobile content.

AMP stands for Accelerated Mobile Pages, a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices. Google officially integrated AMP listings into its mobile search results.

Websites using some type of Facebook technology.

Websites using Google technologies

GDPR, Privacy Management Software and Cookie consent services.

nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.

Website hosted on Google Cloud Platform.

A family of standard web feed formats used to publish frequently updated information like blog entries, news headlines, audio and video.

A pingback is one of four types of linkback methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking to, or referring to their articles.

Windows Live Writer Tagging Support Schema

Really Simple Discovery is a way to help client software find the services needed to read, edit, or "work with" weblogging software.

Websites that accepts payments with Visa.

Websites that accepts payments with MasterCard.

Website using the £ symbol on their website - meaning it may accept payment in this British currency.

websites using the $ symbol on their website - meaning it may accept payment in this currency used in Israel.

Websites using https protocol.

The DOCTYPE is a required preamble for HTML5 websites.

Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.

Websites with FAQ page

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.

A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".

By adding rel="home" to a hyperlink, a page indicates that the destination of that hyperlink is the homepage of the site in which the current page appears.

This page contains a meta robots tag which tells search engines and robots to index or not index the page.

Google's hosted library for web fonts. Allows websites to choose and use fonts from a free, wide variety of fonts.