Recent Technology Changes in btb.co.jp

Technologies in use by btb.co.jp

Eyeota helps publishers build and segment their audience data and then monetize it through the eyeota data marketplace

The BlueKai Data Exchange enables partners to buy and own data to boost ad targeting across any media.

Twitter advertising includes conversion tracking and re-marketing tools.

Xaxis ads, a part of GroupM and merged with 24/7 Media.

Freakout is a digital marketing technology company that created the first Demand Side Platform (DSP) in Japan. Our platform enables marketers and advertisers to buy real-time impressions across the leading display Ad Exchanges and Supply Side Platforms (SSPs). Equipped with our advanced technologies such as machine-learnin...

Allows advertisers to engage the same consumer with consistent ads across multiple platforms

GMP SSP distributes advertisements from multiple DSP and AdNetwork companies.

Adstir is a Japanese supply side platforms.

Yahoo! Japan Retargeting services

Criteo is a "personalized retargeting company" that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser's website With Criteo, advertisers can reach more customers with the same return-on-investment as they get from search marketing. Every da...

Ad Exchange markets for ad space transactions.

OpenX is one of the world's leading providers of digital and mobile advertising technology, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market and OpenX Lift provide a comprehensive Software-as-a-Service platform by combining ad serving, an ad exchange and a brea...

DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.

Founded in 2003, Right Media is a Yahoo! company based in New York, with offices in London, Moscow, Eugene, San Francisco and Tallahassee. Right Media is the host of the Right Media Exchange, launched in 2005. The Right Media Exchange platform connects digital advertising companies and provides an opportunity for these partic...

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...

The Media Innovation Group. Specializing in online digital advertising, search marketing.

The Kellogg School of Management at Northwestern University has developed a framework known as ADPLAN that assesses advertising from a strategic ...

Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.

Websites using some type of Yahoo services

FancyBox is a tool for displaying images, html content and multi-media in a Mac-style "lightbox" that floats overtop of web page.

Websites embedding Google maps.

Modernizr is a JavaScript library that detects HTML5 and CSS3 features in the user’s browser and allows you to target specific browser functionality in your stylesheet.

Carousel JavaScript solution

Sleek, intuitive, and powerful mobile first front-end framework for faster and easier web development.

jQuery: The Write Less, Do More, JavaScript Library.

Tag management system from Yahoo Japan.

Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.

Websites using some type of Facebook technology.

Website using Instagram integrations or links.

Website with links to Instagram profiles or pictures

All Twitter's social tools, including buttons and timeline widgets.

Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...

This site uses the viewport meta tag which means the content may be optimized for mobile content.

LINE is a communication app which allows you to make FREE voice calls and send FREE messages whenever and wherever you are

Netmining is a provider of display targeting solutions, including custom audience targeting, remarketing and video, that harness real-time customer intelligence to improve display performance. With an audience profiling engine that understands each individual’s interests and buying propensity, Netmining enables companies to deli...

The Apache HTTP Server is an open-source HTTP server for modern operating systems including UNIX, Microsoft Windows, Mac OS/X and Netware. The goal of this project is to provide a secure, efficient and extensible server that provides HTTP services observing the current HTTP standards. Apache has been the most popular web server ...

PHP is a widely-used general-purpose scripting language that is especially suited for Web development and can be embedded into HTML.

Websites with FAQ page

The DOCTYPE is a required preamble for HTML5 websites.

Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.

Websites using https protocol.

The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.

This page contains a meta robots tag which tells search engines and robots to index or not index the page.

Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.

By adding rel="home" to a hyperlink, a page indicates that the destination of that hyperlink is the homepage of the site in which the current page appears.

Wesites using favicon rel tag

Google's hosted library for web fonts. Allows websites to choose and use fonts from a free, wide variety of fonts.

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