Recent Technology Changes in columbusregional.com
Technologies in use by columbusregional.com
Allows advertisers to engage the same consumer with consistent ads across multiple platforms
Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic's platform com...
Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.
AppNexus is the most advanced platform for buying real-time online advertising. AppNexus's clients include the largest ad networks and online advertisers. AppNexus offers a proprietary gateway to premier ad exchanges and ad inventory aggregators, and cloud computing capabilities for unrivaled scalability. AppNexus is based in Ne...
The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.
The BlueKai Data Exchange enables partners to buy and own data to boost ad targeting across any media.
eXelate provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Through the collection of directly measured online data and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, Mas...
OpenX is one of the world's leading providers of digital and mobile advertising technology, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market and OpenX Lift provide a comprehensive Software-as-a-Service platform by combining ad serving, an ad exchange and a brea...
AdSense is an ad serving application run by Google. Website owners can enroll in the program to enable text, image, and, more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google not only offers AdSense for ...
DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.
Unified Advertising and Analytics solutions from Google
Marketing automation tools with the necessary data to help brands keep their customers engaged.
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...
Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.
Salesforce DMP, or Audience Studio, is a platform that collects, stores, organizes, and centralizes data from different sources, own or external.
Lucky Orange is a complete conversion rate optimization and customer feedback tool designed to help your website perform at its best.
Websites using some form of Captcha technology on them.
Anti-bot CAPTCHA widget that helps digitize books by providing snippets of books for people to enter the text for. Owned by Google.
jQuery UI is a curated set of user interface interactions, effects, widgets, and themes built on top of the jQuery JavaScript Library. Whether you're building highly interactive web applications or you just need to add a date picker to a form control.
Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.
AddThis, the new brand name for Clearspring Technologies, is the leader in socially connecting publishers, services and advertisers to audiences on the open web. Reaching more than 1.3 billion unique users monthly, AddThis’ social tools and analytics are used on more than 14 million unique domains to distribute and track digital...
Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...
Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content services, offers a family of products used to publish and distribute the world’s professional digital media. The company’s products include Video Cloud, the market-leading online video platform, App Cloud, a pioneering content app platform, and Zencoder, ...
VideoJS is an HTML5 Video Player, built with Javascript and CSS, with a fallback to a Flash video player for when the browser doesn't support HTML5 video.
Rocket Fuel is the leading provider of artificial-intelligence advertising solutions that transform digital media campaigns into self-optimizing engines that learn and adapt in real-time, and deliver outstanding results from awareness to sales. Recently named #22 on the Forbes Most Promising Companies in America list, over 700 o...
Netmining is a provider of display targeting solutions, including custom audience targeting, remarketing and video, that harness real-time customer intelligence to improve display performance. With an audience profiling engine that understands each individual’s interests and buying propensity, Netmining enables companies to deli...
Easy and clear website quality assurance. Make sure your web strategy is aligned with business processes with easy responsibility management and reporting.
Blackbaud provides nonprofit management solutions, fundraising software, prospect research, fund accounting, school administration, ticketing and more.
A flexible & easy-to-manage web server... Internet Information Services (IIS) for Windows® Server is a flexible, secure and manageable Web server for hosting anything on the Web. From media streaming to web applications, IIS's scalable and open architecture is ready to handle the most demanding tasks.
ASP.NET is a web application framework marketed by Microsoft that programmers can use to build dynamic web sites, web applications and XML web services. It is part of Microsoft's .NET platform and is the successor to Microsoft's Active Server Pages (ASP) technology.
websites using the $ symbol on their website - meaning it may accept payment in this currency used in Israel.
Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.
Content Security Policy is best used as defense-in-depth, to reduce the harm caused by content injection attacks.
The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook
Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
This page contains a meta robots tag which tells search engines and robots to index or not index the page.
Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.
Sites who has this tag are verfied by google to use WebMaster tools
The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.
When running in a browser on a mobile phone, "format-detection" meta tag determines whether or not telephone numbers in the HTML content will appear as hypertext links. The user can click a link with a telephone number to initiate a phone call to that phone number.
Google's hosted library for web fonts. Allows websites to choose and use fonts from a free, wide variety of fonts.
UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.
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