Cadreon takes an efficient-market approach to buying and targeting digital advertising, including online display, online video, and now television. By algorithmically valuing and buying ad inventory based on predicted worth in real time, and then aggressively split-testing and optimizing the performance of ads across that invent...
Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.
Akamai's EdgePlatform is one of the world's largest distributed computing platforms. It is a network of more than 95,000 secure servers equipped with proprietary software and deployed in 71 countries.
Akamai provides a distributed computing platform for global Internet content and application delivery.
Akamai's network is one of the world's largest distributed-computing platforms, responsible for serving 30 percent of all web traffic.