Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...
Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.
Signal, Formerly BrightTag, is the leader in cross channel marketing technology, allowing you to own your marketing data in real time.
Akamai's EdgePlatform is one of the world's largest distributed computing platforms. It is a network of more than 95,000 secure servers equipped with proprietary software and deployed in 71 countries.
Akamai provides a distributed computing platform for global Internet content and application delivery.
Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.
Akamai's network is one of the world's largest distributed-computing platforms, responsible for serving 30 percent of all web traffic.