Heap Analytics just captures every action of a user on a website or app rather than regular analytics software that records very limited data. If you use Heap for analytics, you get every click, every page view and every interaction that users make on your site or app. Heap uses a JavaScript snippet to record data. Don’t fret up...
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UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.