you're a mother. you want the best for yourself, your children, and your family. that's why we created a full line of 100% chemical free products that you can feel good about using. from lip balm to laundry detergent, from body wash to belly casting kits, you can trust that em products are always made with 100% natural ingredients. no sulfates. no parabens. no dyes or artificial fragrances. just wholesome goodness that even mother nature would approve of.