DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.
Unified Advertising and Analytics solutions from Google
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...
Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.
Heap Analytics just captures every action of a user on a website or app rather than regular analytics software that records very limited data. If you use Heap for analytics, you get every click, every page view and every interaction that users make on your site or app. Heap uses a JavaScript snippet to record data. Don’t fret up...
Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...
Backbone.js gives structure to web applications by providing models with key-value binding and custom events, collections with a rich API of enumerable functions, views with declarative event handling, and connects it all to your existing API over a RESTful JSON interface.
Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.
CloudFlare is a global CDN and DNS provider that can speed up and protect any site online.
This site uses the viewport meta tag which means the content may be optimized for mobile content.
Cookiebot is a GDPR and ePrivacy compliant cookie and online tracking solution.
Google APIs are application programming interfaces developed by Google which allow communication with Google Services and their integration to other services.
The Apache HTTP Server is an open-source HTTP server for modern operating systems including UNIX, Microsoft Windows, Mac OS/X and Netware. The goal of this project is to provide a secure, efficient and extensible server that provides HTTP services observing the current HTTP standards. Apache has been the most popular web server ...
UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.
Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.
This page contains a meta robots tag which tells search engines and robots to index or not index the page.
Google's hosted library for web fonts. Allows websites to choose and use fonts from a free, wide variety of fonts.