Page 4 | Microsoft Confidential. Introduction to Conversion Tracking. What is a conversion? Youve just spent money with adCenter driving new customers to ...
FetchBack is The Retargeting Company. Retargeting means delivering your message to visitors after they’ve left your site. It’s another chance to connect with visitors who saw your pitch and could become customers with the right follow-up. With their patent-pending technology, FetchBack gives you an easy way to talk to...
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...
Crazy Egg allows website owners to create tests to figure out what people are doing on their website.
Visual Website Optimizer is an Easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor and then see which version produces maximum conversion rate or sales.
A semantic personal publishing platform with a focus on aesthetics, web standards, and usability.
This site uses the viewport meta tag which means the content may be optimized for mobile content.
The Apache HTTP Server is an open-source HTTP server for modern operating systems including UNIX, Microsoft Windows, Mac OS/X and Netware. The goal of this project is to provide a secure, efficient and extensible server that provides HTTP services observing the current HTTP standards. Apache has been the most popular web server ...
PHP is a widely-used general-purpose scripting language that is especially suited for Web development and can be embedded into HTML.
The OpenSSL Project is a collaborative effort to develop a robust, commercial-grade, full-featured, and Open Source toolkit implementing the Secure Sockets Layer (SSL v2/v3) and Transport Layer Security (TLS v1) protocols as well as a full-strength general purpose cryptography library.
UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.
Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.
A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".
Open graph description entity tag
The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook