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Added Twitter Advertising
Recent Technology Changes in morganstanley.com
4 months ago
9 months ago
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Removed Pendo
Technologies in use by morganstanley.com
Open, Multi-format, Multi-device Native Marketing Platform Connecting Advertisers and Publishers to Deliver Optimized and Insightful Native Advertising at Scale.
Improve Digital provides real-time advertising technology to owners of premium digital media who want to build their own Private Ad Ecosystem. Improve Digital enables them to build, grow, manage, control, and optimise their own environment driving revenues from direct campaigns, RTB, ad networks, exchanges, trading desks and any...
DataXu provides the leading real-time media management platform for digital advertising campaigns across online, mobile and video channels. With a transformative approach to digital advertising - combining automated media buying, optimization and analytics - DataXu helps brands and their agencies use dynamic ad decisioning intel...
ownerIQ is a media technology company that provides online advertising solutions and marketing channels for brands, retailers, and manufacturers.
Headquartered in New York, MediaMath was founded in 2007 and is a leader in the demand side platform category (Forrester Wave, Q4 2011). The company buys billions of highly targeted ads per month on behalf of dozens of agencies, including all the major agency holding companies. Major brands include American Express, Kellogg's, P...
Resonate is an online ad technology company offering advertisers an entirely new approach to targeted audience delivery based on values, beliefs, and attitudes. Resonates proprietary methodology and patent-pending Quality Visitation Indices (QVI) enable advertisers to define rich audience profiles from a combination of more than...
The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.
Founded by a team of former Google and DoubleClick advertising leaders, Beeswax is pioneering the industry's first Bidder-as-a-Service™ (“BaaS”). Programmatic digital advertising remains an exciting and innovative arena, and the smartest buyers require technically-sophisticated, highly customizable solutions.
Twitter advertising includes conversion tracking and re-marketing tools.
Allows advertisers to engage the same consumer with consistent ads across multiple platforms
The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.
Index Exchange is a provider of online media solutions. With a network reach of over half the US digital audience. Previously known as Casale Media.
Drawbridge is on a mission to leverage artificial intelligence and machine learning to build and democratize scaled identity technologies.
Established in 1998, the AlmondNet Group is an industry leader and pioneer in privacy-friendly, targeted advertising
OpenX is one of the world's leading providers of digital and mobile advertising technology, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market and OpenX Lift provide a comprehensive Software-as-a-Service platform by combining ad serving, an ad exchange and a brea...
DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.
The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.
Linkedin Advertisers, websites using Linkedin Conversion Tracking.
Unified Advertising and Analytics solutions from Google
Pardot provides on-demand marketing automation solutions for business to business (B2B) sales and marketing organizations. Clients can track and score prospects, build landing pages and forms, send out targeted email campaigns and more from within one central platform. Pardot's system integrates natively with salesforce.com, Sug...
Salesforce Marketing Cloud is a set of Marketing Automation solutions by Salesforce.
Marketing automation tools with the necessary data to help brands keep their customers engaged.
Omniture TouchClarity¬ fully automates the decision making of targeting the right content to the right customer at the right time.
Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.
Salesforce DMP, or Audience Studio, is a platform that collects, stores, organizes, and centralizes data from different sources, own or external.
The Media Innovation Group. Specializing in online digital advertising, search marketing.
Data driven marketing advertising program provides social media sites with advance targeting
Pendo captures user behavior, gathers feedback, and provides contextual help.
Bugsnag is “command center” for software stability - empowering software teams to make data-driven decisions on when to focus on building new features, or when to fix bugs.
Adobe Audience Manager is a data management platform (DMP) that integrates online and offline data to deliver a unified view of all your audiences.
Adobe mbox is a "marketing box," a portion of your Web page that can be configured to show different content in different situations.
Taleo Cloud Service enables enterprises and midsize businesses to recruit top performers with the right cloud talent skills. From Oracle.
Akamai provides a distributed computing platform for global Internet content and application delivery.
Akamai's EdgePlatform is one of the world's largest distributed computing platforms. It is a network of more than 95,000 secure servers equipped with proprietary software and deployed in 71 countries.
Cloud Storage allows world-wide storage and retrieval of any amount of data at any time. You can use Cloud Storage for a range of scenarios including serving website content, storing data for archival and disaster recovery, or distributing large data objects to users via direct download.
CloudFlare is a global CDN and DNS provider that can speed up and protect any site online.
Salesforce is an enterprise cloud computing company that provides business software on a subscription basis. The company is best known for its on-demand Customer Relationship Management (CRM) solutions. Salesforce was founded in 1999 by former Oracle executive Marc Benioff, and went public in June 2004. Salesforce has been a...
Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...
Google APIs are application programming interfaces developed by Google which allow communication with Google Services and their integration to other services.
This site uses the viewport meta tag which means the content may be optimized for mobile content.
Rocket Fuel is the leading provider of artificial-intelligence advertising solutions that transform digital media campaigns into self-optimizing engines that learn and adapt in real-time, and deliver outstanding results from awareness to sales. Recently named #22 on the Forbes Most Promising Companies in America list, over 700 o...
Neustar is a Data management solution that combines both media and audience data.
Easy and clear website quality assurance. Make sure your web strategy is aligned with business processes with easy responsibility management and reporting.
Modernizr is a JavaScript library that detects HTML5 and CSS3 features in the user’s browser and allows you to target specific browser functionality in your stylesheet.
Highcharts is a charting library written in pure JavaScript, offering an easy way of adding interactive charts to your web site or web application. Highcharts currently supports line, spline, area, areaspline, column, bar, pie, scatter, angular gauges, arearange, areasplinerange, columnrange and polar chart types.
Dynamic tag management gives marketers intuitive tools to quickly and easily manage an unlimited number of Adobe and third-party tags. You'll have more control and flexibility to optimize virtually anything online, all while reducing the dependence on IT resources.
Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.
WalkMe enables website owners and app developers to create interactive on-screen Walk-Thrus that help users to complete tasks.
Qualtrics is the industry-leading provider of Online Survey Software.
Content management solution for building websites, mobile apps and forms.
Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content services, offers a family of products used to publish and distribute the world’s professional digital media. The company’s products include Video Cloud, the market-leading online video platform, App Cloud, a pioneering content app platform, and Zencoder, ...
VideoJS is an HTML5 Video Player, built with Javascript and CSS, with a fallback to a Flash video player for when the browser doesn't support HTML5 video.
Akamai's network is one of the world's largest distributed-computing platforms, responsible for serving 30 percent of all web traffic.
The Apache HTTP Server is an open-source HTTP server for modern operating systems including UNIX, Microsoft Windows, Mac OS/X and Netware. The goal of this project is to provide a secure, efficient and extensible server that provides HTTP services observing the current HTTP standards. Apache has been the most popular web server ...
Content Security Policy is best used as defense-in-depth, to reduce the harm caused by content injection attacks.
Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.
Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.
The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.
A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".
Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
Sites who has this tag are verfied by google to use WebMaster tools
UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.
Open graph description entity tag
The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook
Google's hosted library for web fonts. Allows websites to choose and use fonts from a free, wide variety of fonts.
Typekit is the easiest way to use real fonts on the web. It's a subscription-based service for linking to high-quality Open Type fonts from some of the worlds best type foundries.
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