DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.
Pardot provides on-demand marketing automation solutions for business to business (B2B) sales and marketing organizations. Clients can track and score prospects, build landing pages and forms, send out targeted email campaigns and more from within one central platform. Pardot's system integrates natively with salesforce.com, Sug...
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...
Google Optimize is an A/B testing and experimentation platform that integrates directly into Google Analytics.
Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.
websites using the $ symbol on their website - meaning it may accept payment in this currency used in Israel.
UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.
Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.
When running in a browser on a mobile phone, "format-detection" meta tag determines whether or not telephone numbers in the HTML content will appear as hypertext links. The user can click a link with a telephone number to initiate a phone call to that phone number.
A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".
Google's hosted library for web fonts. Allows websites to choose and use fonts from a free, wide variety of fonts.