Recent Technology Changes in nku.edu

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Technologies in use by nku.edu

The Conversant Ad Server helps advertisers deliver across channels, with a dedicated team and full-service support.

AppNexus is the most advanced platform for buying real-time online advertising. AppNexus's clients include the largest ad networks and online advertisers. AppNexus offers a proprietary gateway to premier ad exchanges and ad inventory aggregators, and cloud computing capabilities for unrivaled scalability. AppNexus is based in Ne...

The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.

Allows advertisers to engage the same consumer with consistent ads across multiple platforms

Lets advertisers track their customers journey from Snapchat Ads.

The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.

Linkedin Advertisers, websites using Linkedin Conversion Tracking.

The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.

Index Exchange is a provider of online media solutions. With a network reach of over half the US digital audience. Previously known as Casale Media.

DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.

Advertising optimization service.

End-to-end digital marketing solution

Unified Advertising and Analytics solutions from Google

Mautic provides free and open source marketing automation software available to everyone.

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...

Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.

Salesforce DMP, or Audience Studio, is a platform that collects, stores, organizes, and centralizes data from different sources, own or external.

Live streaming video platform

Embedded videos from Vimeo.

Embedded videos from YouTube.

Websites using some type of Facebook technology.

Websites using Google technologies

Website using Instagram integrations or links.

Website with links to Instagram profiles or pictures

AddThis, the new brand name for Clearspring Technologies, is the leader in socially connecting publishers, services and advertisers to audiences on the open web. Reaching more than 1.3 billion unique users monthly, AddThis’ social tools and analytics are used on more than 14 million unique domains to distribute and track digital...

Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...

Google APIs are application programming interfaces developed by Google which allow communication with Google Services and their integration to other services.

This site uses the viewport meta tag which means the content may be optimized for mobile content.

jQuery: The Write Less, Do More, JavaScript Library.

Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.

Websites using some type of cookie consent system

Content management solution for building websites, mobile apps and forms.

Online survey software and questionnaire tool.

A rich hosted Exchange environment for every user without having to manage a server.

The Apache HTTP Server is an open-source HTTP server for modern operating systems including UNIX, Microsoft Windows, Mac OS/X and Netware. The goal of this project is to provide a secure, efficient and extensible server that provides HTTP services observing the current HTTP standards. Apache has been the most popular web server ...

The OpenSSL Project is a collaborative effort to develop a robust, commercial-grade, full-featured, and Open Source toolkit implementing the Secure Sockets Layer (SSL v2/v3) and Transport Layer Security (TLS v1) protocols as well as a full-strength general purpose cryptography library.

Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.

Websites using https protocol.

The DOCTYPE is a required preamble for HTML5 websites.

Websites with FAQ page

The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook

Google's hosted library for web fonts. Allows websites to choose and use fonts from a free, wide variety of fonts.

Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.

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