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Page 4 | Microsoft Confidential. Introduction to Conversion Tracking. What is a conversion? Youve just spent money with adCenter driving new customers to ...

AdRoll is a simple and effective platform for advertising online and retargeting previous website visitors to bring them back to your site.

DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.

Unified Advertising and Analytics solutions from Google

Pardot provides on-demand marketing automation solutions for business to business (B2B) sales and marketing organizations. Clients can track and score prospects, build landing pages and forms, send out targeted email campaigns and more from within one central platform. Pardot's system integrates natively with salesforce.com, Sug...

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...

Salesforce DMP, or Audience Studio, is a platform that collects, stores, organizes, and centralizes data from different sources, own or external.

Show you how visitors are really using your website, collect feedback and turn more visitors into customers.

Cloud monitoring and security services

Akamai provides a distributed computing platform for global Internet content and application delivery.

Akamai's EdgePlatform is one of the world's largest distributed computing platforms. It is a network of more than 95,000 secure servers equipped with proprietary software and deployed in 71 countries.

AngularJS is an open-source JavaScript framework, maintained by Google, that assists with running single-page applications. Its goal is to augment browser-based applications with model–view–controller (MVC) capability, in an effort to make both development and testing easier.

Parse, validate, manipulate, and display dates in JavaScript.

React is a JavaScript library by Facebook for building user interfaces. React abstracts away the DOM from you, giving a simpler programming model and better performance. React can also render on the server using Node, and it can power native apps using React Native.

jQuery: The Write Less, Do More, JavaScript Library.

Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.

Websites using some type of Facebook technology.

Websites using Google technologies

All Twitter's social tools, including buttons and timeline widgets.

Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...

Google APIs are application programming interfaces developed by Google which allow communication with Google Services and their integration to other services.

Use your Facebook account to sign into other sites and see what your friends are doing across the web.

Place a button on your site or application which allows Twitter users to enjoy the benefits of a registered user account in as little as one click. Works on websites, iOS, mobile and desktop applications.

This site uses the viewport meta tag which means the content may be optimized for mobile content.

Websites using some type of cookie consent system

Akamai's network is one of the world's largest distributed-computing platforms, responsible for serving 30 percent of all web traffic.

DNS services provided by Akamai.

Node.js is a JavaScript runtime built on Chrome's V8 JavaScript engine. Node.js uses an event-driven, non-blocking I/O model that makes it lightweight and efficient.

Express is a fast, unopinionated, minimalist web framework for Node.js

Website using the € symbol on their website - meaning it may accept payment in Euros.

Website using the £ symbol on their website - meaning it may accept payment in this British currency.

Website using the ¥ symbol on their website - meaning it may accept payment in this South Korean currency.

websites using the ₪ symbol on their website - meaning it may accept payment in this currency used in Israel.

Website using the ₩ symbol on their website - meaning it may accept payment in this South Korean currency.

iDEAL is a payment method made up of a collection of agreements and standards for an immediate online transfer from a purchaser’s bank account to the bank account of a webshop or organisation.

Websites using https protocol.

The DOCTYPE is a required preamble for HTML5 websites.

The iconic font and CSS toolkit

The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.