Open graph description entity tag
The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook
Any offered product or service. For example: a pair of shoes; a concert ticket; the rental of a car; a haircut; or an episode of a TV show streamed online.
A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".