song medina. 536 likes · 1 talking about this. song medina's road to haute couture has taken many interesting twists and turns.a graduate of fine arts from the university of santo tomas, song dived headlong into production design for television commercials, print advertisements, live stagings, television shows, and most significantly, films, where his exacting eye for detail in determining the look of a movie has garnered him awards and nominations.more than fifteen years of work as a high-profile production designer left him with an impeccable ability to dress and style the biggest stars and models, and eventually sharpened his desire to create his own signature label.song followed his dream wherever it took him: he first trained under an italian pattern maker, and then took further studies at the fashion institute of the philippines. hong kong was the next stage of his matriculation, where he was mentored by an instructor from a parisian fashion school. with his learnings and experiences, he has taken his passion to the digital frontier: he has developed his own computerized system of processing measurements thus producing more accurate, sleeker fits.through the years he has grown to be a sensitive fashion designer. expressing one’s self while taming wild trends combined with individualism and ease, have become his concept of legitimate fashion. that’s why as he expertly balances high quality craftsmanship with contemporary styling in innovative designs, his creations transcend time.fashion that makes the wearer look and feel good is his philosophical foundation in every design. they encompass the sedate and understated, to the playful and intricate. but whether simple or complex, mastery of control is evident in every song medina piece. like sculptures in fabric, arresting in appearance… truly a work of art.