AppNexus is the most advanced platform for buying real-time online advertising. AppNexus's clients include the largest ad networks and online advertisers. AppNexus offers a proprietary gateway to premier ad exchanges and ad inventory aggregators, and cloud computing capabilities for unrivaled scalability. AppNexus is based in Ne...
SiteScout provides the industry's leading solution for Web publishers to prevent malicious ads and other dangerous Web content from reaching customers. In a world where criminal syndicates, identity thieves, and hackers use highly-trafficked Web sites and marketplaces to steal consumer information and distribute malicious con...
Allows advertisers to engage the same consumer with consistent ads across multiple platforms
DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.
Lets advertisers track their customers journey from Snapchat Ads.
RTB House provides a retargeting technology. Its proprietary ad buying engine is powered by deep learning algorithms that allow optimizing marketing budget and ad spends across platforms. The technology predicts if a specific user will finish their purchasing journey (Conversion Rate), their potential purchase value (Conversion ...
Unified Advertising and Analytics solutions from Google
Netcore is a leading Marketing automation platform based in India. Netcore empowers marketers with an integrated Customer Analytics, Cross-Channel Marketing Automation and Marketing Analytics solution.
Salesforce B2B Commerce is the industry-leading, cloud-based commerce solution
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...
Yandex is an internet technologies company that operates in Russia, CIS and Turkey. It is the largest Russian and fourth-largest world internet search engine. Yandex is an acronym for the phrase Yet Another Indexer. As of March 2013, Yandex had about 61% of the Russian search market (source: LiveInternet.ru). Yandex’s miss...
Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.
Real User Monitoring gives insight into performance for actual users visiting the website.
Show you how visitors are really using your website, collect feedback and turn more visitors into customers.
ContentSquare is a user experience (UX) analytics and optimization platform that helps businesses understand how and why users are interacting with their app, mobile and web sites. It computes billions of touch and mouse movements and transform this knowledge into profitable actions that increase engagement, reduce operational c...
Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...
Salesforce is an enterprise cloud computing company that provides business software on a subscription basis. The company is best known for its on-demand Customer Relationship Management (CRM) solutions. Salesforce was founded in 1999 by former Oracle executive Marc Benioff, and went public in June 2004. Salesforce has been a...
Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.
CloudFlare is a global CDN and DNS provider that can speed up and protect any site online.
This site uses the viewport meta tag which means the content may be optimized for mobile content.
Google APIs are application programming interfaces developed by Google which allow communication with Google Services and their integration to other services.
A rich hosted Exchange environment for every user without having to manage a server.
Content Security Policy is best used as defense-in-depth, to reduce the harm caused by content injection attacks.
Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.
UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.
Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.
The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.
Chrome for Android, since version 39 supports the "theme-color" meta tag to allow websites control the background color of the tab's UI header.
Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.