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Removed AppNexus
Recent Technology Changes in thetruth.com
3 months ago
4 months ago
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Removed Rubicon Project
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Removed LiveRamp
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Removed TowerData
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Added Google API
Technologies in use by thetruth.com
The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.
Twitter advertising includes conversion tracking and re-marketing tools.
Lets advertisers track their customers journey from Snapchat Ads.
The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.
The Pinterest tag allows you to track actions people take on your website after viewing your Promoted Pin.
The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.
Index Exchange is a provider of online media solutions. With a network reach of over half the US digital audience. Previously known as Casale Media.
DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.
Unified Advertising and Analytics solutions from Google
Pardot provides on-demand marketing automation solutions for business to business (B2B) sales and marketing organizations. Clients can track and score prospects, build landing pages and forms, send out targeted email campaigns and more from within one central platform. Pardot's system integrates natively with salesforce.com, Sug...
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...
Omniture TouchClarity¬ fully automates the decision making of targeting the right content to the right customer at the right time.
Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.
New Relic offers SaaS Application Performance Management and Real User Monitoring for Cloud and Data Center deployed web applications implemented in Ruby, Java, .NET or PHP.
Adobe Audience Manager is a data management platform (DMP) that integrates online and offline data to deliver a unified view of all your audiences.
Adobe mbox is a "marketing box," a portion of your Web page that can be configured to show different content in different situations.
CloudFlare is a global CDN and DNS provider that can speed up and protect any site online.
Salesforce is an enterprise cloud computing company that provides business software on a subscription basis. The company is best known for its on-demand Customer Relationship Management (CRM) solutions. Salesforce was founded in 1999 by former Oracle executive Marc Benioff, and went public in June 2004. Salesforce has been a...
Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...
Modernizr is a JavaScript library that detects HTML5 and CSS3 features in the user’s browser and allows you to target specific browser functionality in your stylesheet.
Dynamic tag management gives marketers intuitive tools to quickly and easily manage an unlimited number of Adobe and third-party tags. You'll have more control and flexibility to optimize virtually anything online, all while reducing the dependence on IT resources.
Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.
Google APIs are application programming interfaces developed by Google which allow communication with Google Services and their integration to other services.
This site uses the viewport meta tag which means the content may be optimized for mobile content.
Drupal is a free software package that allows you to easily organize, manage and publish your content, with an endless variety of customization
A rich hosted Exchange environment for every user without having to manage a server.
PHP is a widely-used general-purpose scripting language that is especially suited for Web development and can be embedded into HTML.
Enyo is a JavaScript app framework enabling developers to build native-quality HTML5 apps that run everywhere.
Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.
Content Security Policy is best used as defense-in-depth, to reduce the harm caused by content injection attacks.
The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook
Open graph description entity tag
The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.
A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".
By adding rel="home" to a hyperlink, a page indicates that the destination of that hyperlink is the homepage of the site in which the current page appears.
Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.
UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.
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