Recent Technology Changes in uw.org

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Technologies in use by uw.org

Moat advertising metrics system.

Twitter advertising includes conversion tracking and re-marketing tools.

Formed from merger of Datran Media and CONTEXTWEB, providing contextual advertising, ad exchange, and email marketing solutions.

DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.

Taboola is a content marketing platform that provides a web widget to content creators on their website to show "Content You May Like" that includes links to related articles, videos, and slideshows, both from within the site and from other publishers.

Unified Advertising and Analytics solutions from Google

Pardot provides on-demand marketing automation solutions for business to business (B2B) sales and marketing organizations. Clients can track and score prospects, build landing pages and forms, send out targeted email campaigns and more from within one central platform. Pardot's system integrates natively with salesforce.com, Sug...

United Parcel Service (UPS) is an American multinational package delivery and supply chain management company.

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...

Building custom audiences using brand loyalists and their strongest online connections. Previously known as Media6Degrees.

Intent IQ enables its partners identify clients and prospects who interact with their sites, apps and their brick and mortar establishments, whether across their various screens or in person.

Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.

Show you how visitors are really using your website, collect feedback and turn more visitors into customers.

A simple library that provides standard Unicode emoji support across all platforms.

Provides a widget which lets a visitor translate your webpage into a different language.

The Hello Bar is a customizable, relatively unobtrusive bar that sits at the top of a website and directs visitors with a call to action. For example, the bar on Gary Vaynerchuk’s website prompts visitors to “Circle me up on Google+!”, while the one at Eric Ries’ Startup Lessons Learned points to the video of his Lean Startup tr...

Websites using some form of Captcha technology on them.

Anti-bot CAPTCHA widget that helps digitize books by providing snippets of books for people to enter the text for. Owned by Google.

Salesforce is an enterprise cloud computing company that provides business software on a subscription basis. The company is best known for its on-demand Customer Relationship Management (CRM) solutions. Salesforce was founded in 1999 by former Oracle executive Marc Benioff, and went public in June 2004. Salesforce has been a...

Websites using some type of Facebook technology.

Websites using Google technologies

Website using Instagram integrations or links.

Website with links to Instagram profiles or pictures

All Twitter's social tools, including buttons and timeline widgets.

Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...

Real-time Analytics and CDN platform. Analyze your web and server traffic patterns in real-time

Carousel JavaScript solution

Parse, validate, manipulate, and display dates in JavaScript.

Spin.js dynamically creates spinning activity indicators that can be used as resolution-independent replacement for AJAX loading GIFs.

JavaScript error detection app for detecting JS errors on customer visits.

jQuery: The Write Less, Do More, JavaScript Library.

Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.

Google APIs are application programming interfaces developed by Google which allow communication with Google Services and their integration to other services.

iOS Safari instructions for mobile web apps

This site uses the viewport meta tag which means the content may be optimized for mobile content.

Embedded videos from YouTube.

Websites with links to podcasts hosted on SimpleCast

Podcast hosting service

Websites using some type of cookie consent system

A semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

Contact form builder and lead data management plugin for WordPress.

A rich hosted Exchange environment for every user without having to manage a server.

Stripe is a developer-friendly way to accept payments online and in mobile apps.

A family of standard web feed formats used to publish frequently updated information like blog entries, news headlines, audio and video.

A pingback is one of four types of linkback methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking to, or referring to their articles.

Windows Live Writer Tagging Support Schema

Really Simple Discovery is a way to help client software find the services needed to read, edit, or "work with" weblogging software.

Websites using https protocol.

The DOCTYPE is a required preamble for HTML5 websites.

This page contains a meta robots tag which tells search engines and robots to index or not index the page.

The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.

A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".

Typekit is the easiest way to use real fonts on the web. It's a subscription-based service for linking to high-quality Open Type fonts from some of the worlds best type foundries.

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.