Recent Technology Changes in wcr.org

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Technologies in use by wcr.org

Kevel is a next generation ad serving platform - we are re-thinking how ad serving should work and building a new platform from the ground up.

DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.

End-to-end digital marketing solution

Unified Advertising and Analytics solutions from Google

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...

Piwik is an open source analytics platform currently used by individuals, companies and governments all over the world. With Piwik, your data will always be yours. Learn why Piwik is the right web analytics tool for you below.

Visitor Identification api by Adobe

Data driven marketing advertising program provides social media sites with advance targeting

Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.

Omniture TouchClarity¬ fully automates the decision making of targeting the right content to the right customer at the right time.

Akamai provides a distributed computing platform for global Internet content and application delivery.

Websites using Google technologies

Neustar is a Data management solution that combines both media and audience data.

Website using Instagram integrations or links.

Website with links to Instagram profiles or pictures

Google APIs are application programming interfaces developed by Google which allow communication with Google Services and their integration to other services.

This site uses the viewport meta tag which means the content may be optimized for mobile content.

Open source CMS based on Microsoft's ASP.NET

Embedded videos from YouTube.

Embedded videos from Vimeo.

DNS services provided by Akamai.

A flexible & easy-to-manage web server... Internet Information Services (IIS) for Windows® Server is a flexible, secure and manageable Web server for hosting anything on the Web. From media streaming to web applications, IIS's scalable and open architecture is ready to handle the most demanding tasks.

ASP.NET is a web application framework marketed by Microsoft that programmers can use to build dynamic web sites, web applications and XML web services. It is part of Microsoft's .NET platform and is the successor to Microsoft's Active Server Pages (ASP) technology.

Previously Google Apps for Business. G Suite is a cloud-based productivity suite that helps you and your team connect and get work done from anywhere on any device. It's simple to setup, use and manage, allowing you to work smarter and focus on what really matters.

Constant Contact's Small Business Marketing suite of tools help you reach, engage, and acquire new customers through email, events, and social media

Dynamic tag management gives marketers intuitive tools to quickly and easily manage an unlimited number of Adobe and third-party tags. You'll have more control and flexibility to optimize virtually anything online, all while reducing the dependence on IT resources.

Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.

Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.

Websites using https protocol.

The DOCTYPE is a required preamble for HTML5 websites.

The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.

Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.

Google's hosted library for web fonts. Allows websites to choose and use fonts from a free, wide variety of fonts.

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

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