Market Share by Top Websites

1 Act-On is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Decibel Insight is clearly lagging behind, losing to Act-On in all segments.

Websites Categories

1 Act-On has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Internet & Telecom and 158 other categories.

2 Decibel Insight is leading in Airlines & Airports, Gambling, Makes & Models, Tennis and 7 other categories.


1 Act-On is leading in most countries, including United States, United Kingdom, India, Canada and 121 other countries.

2 Decibel Insight is leading in Brunei Darussalam, Paraguay and Cayman Islands.