Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Act-On is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 DoubleVerify has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Sports, News & Media and 9 other categories.

2 Act-On is leading in Computers Electronics & Technology, Business & Consumer Services, Finance, Science & Education and 7 other categories.

Geography

1 Act-On is leading in most countries, including United States, Canada, India, United Kingdom and 54 other countries.

2 DoubleVerify is leading in Germany, Estonia, Indonesia, Malaysia and 43 other countries.