Market Share by Top Websites

1 Act-On is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleVerify is leading in Top 10K Sites.

Websites Categories

1 Act-On has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Internet & Telecom and 145 other categories.

2 DoubleVerify is leading in News & Media, Technology News, Computer Security, Search Engine and 17 other categories.

Geography

1 Act-On is leading in most countries, including United States, United Kingdom, India, Canada and 111 other countries.

2 DoubleVerify is leading in Poland, Argentina, Serbia, Slovakia and 7 other countries.