Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Act-On is leading in Top 1M Sites.

Websites Categories

1 Act-On has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Marketing & Advertising and 97 other categories.

2 Effective Measure is leading in People & Society, News & Media, Arts & Entertainment, Real Estate and 92 other categories.

Geography

1 Act-On is leading in most countries, including United States, United Kingdom, Canada, India and 64 other countries.

2 Effective Measure is leading in Thailand, Indonesia, South Africa, Malaysia and 61 other countries.