Market Share by Top Websites

1 Act-On is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Heap Analytics is clearly lagging behind, losing to Act-On in all segments.

Websites Categories

1 Act-On has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Internet & Telecom and 149 other categories.

2 Heap Analytics is leading in Social Network, Games, Mobile Developers, Death and 14 other categories.


1 Act-On is leading in most countries, including United States, Great Britain, Canada, Netherlands and 111 other countries.

2 Heap Analytics is leading in British Indian Ocean Territory, Colombia, Libya, Montenegro and 20 other countries.