Market Share by Top Websites

1 Act-On is leading in Top 1M Sites and The Entire Web.

2 IBM Customer Experience Analytics is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Act-On has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Science & Education, Travel & Tourism and 13 other categories.

2 IBM Customer Experience Analytics is leading in Finance, Lifestyle, E-commerce & Shopping, Vehicles and 2 other categories.

Geography

1 Act-On is leading in most countries, including United States, Canada, India, United Kingdom and 72 other countries.

2 IBM Customer Experience Analytics is leading in China, Italy, Japan, South Korea and 19 other countries.