Market Share by Top Websites

1 Act-On is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Unica is leading in Top 10K Sites.

Websites Categories

1 Act-On has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Marketing & Advertising and 141 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Law & Government, Automotive Industry and 21 other categories.

Geography

1 Act-On is leading in most countries, including United States, United Kingdom, Canada, India and 89 other countries.

2 Unica is leading in Italy, Korea Republic, Austria, Puerto Rico and 15 other countries.