Market Share by Top Websites

1 Act-On is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Act-On in all segments.

Websites Categories

1 Act-On has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Internet & Telecom and 143 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Law & Government, Automotive Industry and 29 other categories.

Geography

1 Act-On is leading in most countries, including United States, United Kingdom, Canada, India and 90 other countries.

2 Unica is leading in Germany, Italy, Japan, Korea Republic and 17 other countries.