Market Share by Top Websites

1 Act-On is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Unica is leading in Top 10K Sites.

Websites Categories

1 Act-On has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Internet & Telecom and 146 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Law & Government, Automotive Industry and 21 other categories.

Geography

1 Act-On is leading in most countries, including United States, United Kingdom, Canada, India and 99 other countries.

2 Unica is leading in Germany, Italy, Austria, Korea Republic and 15 other countries.