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Act-On is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
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Unica is leading in Top 10K Sites.
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Act-On has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Finance, Science & Education and 17 other categories.
2
Unica is leading in Lifestyle, Gambling and Reference Materials.
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Act-On is leading in most countries, including United States, Canada, India, United Kingdom and 85 other countries.
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Unica is leading in Japan, Israel, Hong Kong, Croatia and 4 other countries.