Market Share by Top Websites

1 Act-On is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WOW Analytics is clearly lagging behind, losing to Act-On in all segments.

Websites Categories

1 Act-On has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Internet & Telecom and 164 other categories.

2 WOW Analytics is leading in Antiques & Collectibles, Engineering & Technology, Equestrian, Home Improvement and 3 other categories.


1 Act-On is leading in most countries, including United States, Canada, Netherlands, India and 123 other countries.

2 WOW Analytics is leading in United Kingdom, Tuvalu, Belarus, Lebanon and 7 other countries.