Market Share by Top Websites

1 Act-On is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WOW Analytics is clearly lagging behind, losing to Act-On in all segments.

Websites Categories

1 Act-On has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Marketing & Advertising and 158 other categories.

2 WOW Analytics is leading in Grants & Scholarships, Nursery & Playroom, Equestrian, Aviation and one other category.


1 Act-On is leading in most countries, including United States, India, Canada, Netherlands and 99 other countries.

2 WOW Analytics is leading in United Kingdom, Trinidad and Tobago, Gibraltar, Kenya and 4 other countries.