Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Adition in all segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Shopping and 135 other categories.

2 Ad Butler is leading in Food & Drink, Cooking & Recipes, Football, Adult and 21 other categories.


1 Adition is leading in most countries, including Germany, Austria, Switzerland, United Kingdom and 61 other countries.

2 Ad Butler is leading in United States, Canada, India, Mexico and 27 other countries.