Market Share by Top Websites

1 Ad Butler is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ContentClick is clearly lagging behind, losing to Ad Butler in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Sports and 126 other categories.

2 ContentClick is leading in Humor, Movies, Gay, Lesbian, & Bisexual, Beauty & Fitness and 13 other categories.


1 Ad Butler is leading in most countries, including Belarus, United States, Canada, India and 80 other countries.

2 ContentClick is leading in United Kingdom, Czech Republic, Japan, Portugal and 2 other countries.