Market Share by Top Websites

1 Ad Butler is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, CONTEXTin is clearly lagging behind, losing to Ad Butler in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Sports and 135 other categories.

2 CONTEXTin is leading in Software, Consumer Electronics, Products & Shopping, Nutrition and 4 other categories.


1 Ad Butler is leading in most countries, including United States, Belarus, United Kingdom, Canada and 87 other countries.

2 CONTEXTin is leading in Argentina, Sudan and Mauritania.