Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 116 other categories.

2 Ad Butler is leading in Finance, Construction & Maintenance, Investing, Gambling and 45 other categories.


1 Ad Butler is leading in most countries, including United States, United Kingdom, Canada, India and 66 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 31 other countries.