Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ad Butler is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 177 other categories.

2 Ad Butler is leading in Cooking & Recipes, Soccer, Football, Cycling & Biking and 16 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Germany and 103 other countries.

2 Ad Butler is leading in Belarus, Nigeria, Faroe Islands, Guatemala and 9 other countries.