Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 174 other categories.

2 Ad Butler is leading in Cooking & Recipes, Football, Cycling & Biking, College & University Press and 10 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Spain and 124 other countries.

2 Ad Butler is leading in Nigeria, Belarus, Afghanistan, Cayman Islands and 8 other countries.