Market Share by Top Websites

1 Exponential is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Exponential in all segments.

Websites Categories

1 Exponential has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computer & Electronics, Sports and 102 other categories.

2 Ad Butler is leading in Business & Industry, Food & Drink, Cooking & Recipes, Travel and 50 other categories.


1 Exponential is leading in most countries, including United States, United Kingdom, India, Russia and 118 other countries.

2 Ad Butler is leading in Costa Rica, Tuvalu, Moldova, Malta and 4 other countries.