Market Share by Top Websites

1 Exponential is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Exponential in all segments.

Websites Categories

1 Exponential has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computer & Electronics, People & Society and 84 other categories.

2 Ad Butler is leading in Business & Industry, Sports, Music & Audio, Food & Drink and 82 other categories.

Geography

1 Exponential is leading in most countries, including United States, India, United Kingdom, Canada and 94 other countries.

2 Ad Butler is leading in Ireland, Singapore, Denmark, Norway and 17 other countries.