Market Share by Top Websites

1 Insticator is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Insticator in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Food & Drink and 91 other categories.

2 Insticator is leading in News & Media, Games, Newspapers, Video Games and 33 other categories.


1 Ad Butler is leading in most countries, including United States, United Kingdom, Canada, Mexico and 69 other countries.

2 Insticator is leading in Egypt, Indonesia, Armenia, Peru and 10 other countries.