Market Share by Top Websites

1 Ad Butler is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Ad Butler in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Sports and 127 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Software, Games and 7 other categories.

Geography

1 Ad Butler is leading in most countries, including United States, Belarus, United Kingdom, Canada and 76 other countries.

2 Kitara Media is leading in Taiwan, Panama, Kyrgyzstan, Czech Republic and one other country.