Market Share by Top Websites

1 Ad Butler is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Ad Butler in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Sports and 142 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Software, Games and 7 other categories.

Geography

1 Ad Butler is leading in most countries, including United States, United Kingdom, Canada, Germany and 78 other countries.

2 Kitara Media is leading in Sri Lanka, Egypt, Latvia and Croatia.