Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Food & Drink, People & Society and 89 other categories.

2 Moat is leading in Sports, News & Media, Football, Baseball and 36 other categories.


1 Ad Butler is leading in most countries, including Canada, Russia, Mexico, India and 60 other countries.

2 Moat is leading in United States, United Kingdom, Japan, Philippines and 14 other countries.