Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Sports, People & Society, Food & Drink and 82 other categories.

2 Nativo is leading in News & Media, Autos & Vehicles, Arts & Entertainment, Internet & Telecom and 61 other categories.


1 Ad Butler is leading in most countries, including United Kingdom, Canada, India, China and 46 other countries.

2 Nativo is leading in United States, Viet Nam, Brazil, Turkey and 30 other countries.