Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Autos & Vehicles, TV & Video and 75 other categories.

2 Ad Butler is leading in Business & Industry, Sports, Food & Drink, Career & Education and 61 other categories.


1 Ad Butler is leading in most countries, including Canada, India, China, Australia and 59 other countries.

2 Nativo is leading in United States, United Kingdom, Brazil, Spain and 24 other countries.