Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Sports, Music & Audio, Career & Education and 81 other categories.

2 Nativo is leading in News & Media, Autos & Vehicles, Arts & Entertainment, Internet & Telecom and 78 other categories.


1 Ad Butler is leading in most countries, including Canada, India, Germany, Russia and 64 other countries.

2 Nativo is leading in United States, United Kingdom, Mexico, Turkey and 19 other countries.