Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Sports, Music & Audio, People & Society and 89 other categories.

2 Nativo is leading in Autos & Vehicles, News & Media, Internet & Telecom, Arts & Entertainment and 50 other categories.


1 Ad Butler is leading in most countries, including Belarus, United Kingdom, Canada, Germany and 70 other countries.

2 Nativo is leading in United States, Australia, Brazil, Ukraine and 16 other countries.