Market Share by Top Websites

1 NetAffiliation is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to NetAffiliation in all segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 133 other categories.

2 Ad Butler is leading in Construction & Maintenance, Investing, Transportation & Logistics, Universities & Colleges and 36 other categories.


1 Ad Butler is leading in most countries, including United States, Belarus, United Kingdom, Canada and 54 other countries.

2 NetAffiliation is leading in France, Portugal, Brazil, Spain and 48 other countries.