Market Share by Top Websites

1 Ad Butler is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, OMG is clearly lagging behind, losing to Ad Butler in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including News & Media, Food & Drink, Finance, Business & Consumer Services and 14 other categories.

2 OMG is leading in Lifestyle, Travel & Tourism, E-commerce & Shopping, Home & Garden and one other category.

Geography

1 Ad Butler is leading in most countries, including United States, India, United Kingdom, Canada and 47 other countries.

2 OMG is leading in Brazil, Turkey, Kazakhstan, Singapore and 5 other countries.