Market Share by Top Websites

1 Ad Butler is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Platform161 is still behind Ad Butler in all market share segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, Music & Audio and 97 other categories.

2 Platform161 is leading in Business & Industry, Shopping, Travel, Real Estate and 37 other categories.


1 Ad Butler is leading in most countries, including United States, Belarus, United Kingdom, Canada and 74 other countries.

2 Platform161 is leading in Netherlands, Sweden, Germany, Turkey and 10 other countries.