Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, Food & Drink and 71 other categories.

2 Platform161 is leading in Business & Industry, Autos & Vehicles, Shopping, Travel and 53 other categories.

Geography

1 Ad Butler is leading in most countries, including United States, United Kingdom, Canada, Russia and 49 other countries.

2 Platform161 is leading in Netherlands, Sweden, Turkey, Germany and 28 other countries.