Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including News & Media, Sports, People & Society, Food & Drink and 72 other categories.

2 Platform161 is leading in Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 52 other categories.


1 Ad Butler is leading in most countries, including United States, United Kingdom, Canada, India and 56 other countries.

2 Platform161 is leading in Netherlands, Sweden, Germany, Spain and 25 other countries.