Market Share by Top Websites

1 RichRelevance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to RichRelevance in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Sports and 91 other categories.

2 RichRelevance is leading in Shopping, Clothing, Consumer Electronics, Home & Garden and 38 other categories.


1 RichRelevance is leading in most countries, including United Kingdom, Russia, Brazil, Germany and 50 other countries.

2 Ad Butler is leading in United States, Canada, Mexico, India and 38 other countries.