Market Share by Top Websites

1 RichRelevance is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to RichRelevance in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Sports and 99 other categories.

2 RichRelevance is leading in Shopping, Clothing, Consumer Electronics, Home & Garden and 37 other categories.


1 Ad Butler is leading in most countries, including United States, Canada, India, China and 40 other countries.

2 RichRelevance is leading in Russia, United Kingdom, Brazil, Germany and 37 other countries.