Market Share by Top Websites

1 RichRelevance is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to RichRelevance in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Sports and 107 other categories.

2 RichRelevance is leading in Shopping, Clothing, Consumer Electronics, Sports and 45 other categories.


1 RichRelevance is leading in most countries, including Russia, Germany, Brazil, France and 51 other countries.

2 Ad Butler is leading in Belarus, United States, United Kingdom, Canada and 42 other countries.