Market Share by Top Websites

1 Ad Butler is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Shopzilla is clearly lagging behind, losing to Ad Butler in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Sports and 98 other categories.

2 Shopzilla is leading in Shopping, People & Society, Consumer Electronics, Clothing and 53 other categories.


1 Ad Butler is leading in most countries, including Belarus, United States, United Kingdom, Canada and 69 other countries.

2 Shopzilla is leading in Australia, Israel, France, Romania and 13 other countries.