Market Share by Top Websites

1 Sojern is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Sojern in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, Food & Drink and 79 other categories.

2 Sojern is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 41 other categories.

Geography

1 Sojern is leading in most countries, including United States, United Kingdom, Canada, Mexico and 85 other countries.

2 Ad Butler is leading in Pakistan, Nigeria, Tuvalu, Bangladesh and 20 other countries.