Market Share by Top Websites

1 Sojern is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Sojern in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Sports and 123 other categories.

2 Sojern is leading in Travel, Accommodation & Hotels, Tourism, Autos & Vehicles and 25 other categories.


1 Sojern is leading in most countries, including United States, Canada, Mexico, Germany and 66 other countries.

2 Ad Butler is leading in United Kingdom, India, Russia, Brazil and 36 other countries.