Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, Reference Materials, News & Media, Lifestyle and 15 other categories.

2 Ad Butler is leading in Finance, Business & Consumer Services, Heavy Industry & Engineering and Law & Government.

Geography

1 Ad Butler is leading in most countries, including United States, India, United Kingdom, Canada and 36 other countries.

2 Sprinkle is leading in Norway, Netherlands, Slovakia, Sweden and 18 other countries.