Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Sports, Food & Drink, Career & Education and 70 other categories.

2 Sprinkle is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 61 other categories.

Geography

1 Ad Butler is leading in most countries, including United States, United Kingdom, Canada, Mexico and 55 other countries.

2 Sprinkle is leading in Czech Republic, Sweden, Slovakia, Netherlands and 25 other countries.