Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Sports, People & Society, Career & Education and 122 other categories.

2 Sprinkle is leading in Arts & Entertainment, News & Media, Newspapers, TV & Video and 26 other categories.

Geography

1 Ad Butler is leading in most countries, including United States, United Kingdom, Belarus, Canada and 68 other countries.

2 Sprinkle is leading in Sweden, Slovakia, Norway, Spain and 14 other countries.