Market Share by Top Websites

1 Sproutable is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Sproutable in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Sports and 127 other categories.

2 Sproutable is leading in TV & Video, Movies, Software, Adult and 23 other categories.


1 Ad Butler is leading in most countries, including United States, United Kingdom, Belarus, Canada and 51 other countries.

2 Sproutable is leading in India, Pakistan, Viet Nam, Indonesia and 39 other countries.