Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, News & Media and 215 other categories.

2 Ad Butler is leading in Water Sports, College & University Press, Womens Health and Education & Resources.


1 TradeDesk is leading in most countries, including United States, Netherlands, France, Germany and 150 other countries.

2 Ad Butler is leading in Belarus, Tuvalu, Faeroe Islands, Lesotho and 2 other countries.