Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, People & Society, Arts & Entertainment and 187 other categories.

2 Ad Butler is leading in Cycling & Biking, Publishing & Printing, College & University Press, Aviation and 3 other categories.


1 TradeDesk is leading in most countries, including United States, Canada, United Kingdom, Australia and 99 other countries.

2 Ad Butler is leading in Belarus, Bulgaria, Jordan, Cyprus and 10 other countries.