Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Shopping and 211 other categories.

2 Ad Butler is leading in College & University Press, Genealogy, File Sharing, Education & Resources and 2 other categories.


1 TradeDesk is leading in most countries, including United States, Germany, France, Australia and 152 other countries.

2 Ad Butler is leading in Faeroe Islands, Afghanistan, Maldives, Mozambique and 3 other countries.