Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ad Butler is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 199 other categories.

2 Ad Butler is leading in Soccer, Cycling & Biking, Water Sports, Publishing & Printing and 8 other categories.


1 TradeDesk is leading in most countries, including United States, Canada, Australia, United Kingdom and 123 other countries.

2 Ad Butler is leading in Belarus, Uganda, Faroe Islands, Cameroon and 5 other countries.