Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 200 other categories.

2 Ad Butler is leading in Cycling & Biking, Water Sports, Publishing & Printing, Publications and 4 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, Canada, Australia, Germany and 121 other countries.

2 Ad Butler is leading in Belarus, Nigeria, Kenya, Lebanon and 10 other countries.