Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Sports and 121 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Home & Garden, Nursery & Playroom and 26 other categories.

Geography

1 Ad Butler is leading in most countries, including United Kingdom, Belarus, Canada, India and 82 other countries.

2 TripleLift is leading in United States, Hungary, Eritrea, Taiwan and 4 other countries.