Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Ad Butler is still behind TripleLift in all market share segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Sports, Career & Education, Music & Audio and 107 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Arts & Entertainment, News & Media and 48 other categories.


1 Ad Butler is leading in most countries, including United Kingdom, Canada, Belarus, Germany and 67 other countries.

2 TripleLift is leading in United States, Greece, Algeria, Croatia and 7 other countries.