Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Music & Audio, Career & Education, Finance and 83 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Arts & Entertainment, News & Media and 82 other categories.


1 Ad Butler is leading in most countries, including United Kingdom, Canada, India, Germany and 76 other countries.

2 TripleLift is leading in United States, Australia, Italy, Brazil and 7 other countries.