Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, People & Society and 117 other categories.

2 Ad Butler is leading in Real Estate, Construction & Maintenance, Universities & Colleges, Jobs & Employment and 41 other categories.


1 Ad Butler is leading in most countries, including Canada, Mexico, India, Russia and 52 other countries.

2 TripleLift is leading in United States, United Kingdom, Australia, France and 27 other countries.