Market Share by Top Websites

1 Xaxis is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Xaxis in all segments.

Websites Categories

1 Xaxis has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Shopping and 158 other categories.

2 Ad Butler is leading in Cooking & Recipes, Football, Publications, College & University Press and 14 other categories.


1 Xaxis is leading in most countries, including United States, Japan, Germany, Taiwan and 97 other countries.

2 Ad Butler is leading in South Africa, Nigeria, Iran, Afghanistan and 9 other countries.