Market Share by Top Websites

1 Ad Butler is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Ad Butler in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, News & Media, Sports, Music & Audio and 112 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, TV & Video, Software and 29 other categories.

Geography

1 Ad Butler is leading in most countries, including United States, Belarus, United Kingdom, Canada and 72 other countries.

2 YuMe is leading in Spain, Sweden, Argentina, Peru and 5 other countries.