Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 138 other categories.

2 Ad Butler is leading in Real Estate, Construction & Maintenance, Gambling, Transportation & Logistics and 35 other categories.


1 YuMe is leading in most countries, including France, United States, Spain, Italy and 111 other countries.

2 Ad Butler is leading in Australia, Malaysia, South Africa, Denmark and 17 other countries.