Market Share by Top Websites

1 Ad Butler is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, YuMe is still behind Ad Butler in all market share segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, News & Media, Sports, Music & Audio and 110 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, TV & Video, Software and 27 other categories.


1 Ad Butler is leading in most countries, including United States, Belarus, United Kingdom, Canada and 75 other countries.

2 YuMe is leading in Spain, Sweden, Argentina, Venezuela and 6 other countries.