Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ad Butler is still behind YuMe in all market share segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 169 other categories.

2 Ad Butler is leading in Gambling, Universities & Colleges, Credit, Loans & Mortgages, Casinos and 20 other categories.

Geography

1 YuMe is leading in most countries, including France, United States, Mexico, Spain and 148 other countries.

2 Ad Butler is leading in Belarus, South Africa, Denmark, Nigeria and 8 other countries.