Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Sports and 157 other categories.

2 Ad Butler is leading in Universities & Colleges, Automotive Industry, College & University Press, Transportation & Logistics and 20 other categories.


1 YuMe is leading in most countries, including France, United States, Spain, Mexico and 152 other countries.

2 Ad Butler is leading in South Africa, Singapore, Faeroe Islands, Saint Vincent And The Grenadines and 2 other countries.