Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Sports and 168 other categories.

2 Ad Butler is leading in Universities & Colleges, Energy, College & University Press, Publications and 12 other categories.

Geography

1 YuMe is leading in most countries, including France, United States, Spain, Mexico and 161 other countries.

2 Ad Butler is leading in Zimbabwe, Moldova, Kazakhstan, Faroe Islands and 3 other countries.