AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 79 other categories.
Ad Spirit is leading in Sports, Soccer, Health, Tourism and 46 other categories.
AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 41 other countries.
Ad Spirit is leading in Germany, Austria, Spain, Switzerland and 13 other countries.