AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 70 other categories.
Ad Spirit is leading in Sports, Soccer, Games, Health and 57 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 43 other countries.
Ad Spirit is leading in Germany, Austria, Switzerland, Russia and 6 other countries.