AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 63 other categories.
Ad Spirit is leading in Sports, Soccer, Travel, Health and 62 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 34 other countries.
Ad Spirit is leading in Germany, United Kingdom, Austria, Switzerland and 13 other countries.