AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 94 other categories.
Adorika is leading in Arts & Entertainment, People & Society, TV & Video, Games and 27 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 33 other countries.
Adorika is leading in Brazil, Indonesia, India, Greece and 15 other countries.