AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Internet & Telecom and 100 other categories.
Adorika is leading in Arts & Entertainment, People & Society, TV & Video, Games and 25 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 41 other countries.
Adorika is leading in India, Brazil, Kenya, Philippines and 8 other countries.