AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 91 other categories.
Adorika is leading in Arts & Entertainment, People & Society, TV & Video, Games and 21 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 42 other countries.
Adorika is leading in Brazil, Indonesia, India, Philippines and 12 other countries.