AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Internet & Telecom and 96 other categories.
Adorika is leading in Arts & Entertainment, People & Society, TV & Video, Games and 20 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 46 other countries.
Adorika is leading in Brazil, Indonesia, India, Egypt and 10 other countries.