AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 94 other categories.
Adorika is leading in Arts & Entertainment, People & Society, TV & Video, Games and 26 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 40 other countries.
Adorika is leading in Brazil, Indonesia, India, Russia and 7 other countries.