AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Internet & Telecom and 106 other categories.
Adorika is leading in Arts & Entertainment, People & Society, TV & Video, Games and 25 other categories.
Adorika is leading in most countries, including Brazil, United Kingdom, India, Israel and 41 other countries.
AdAction is leading in Sweden, Norway, Netherlands, Denmark and 33 other countries.